Insight.MIM platform

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MIM Solutions develops algorithms to automate the calculation of behavioral clustering based on ML.

Our ML experts have developed a unique tool called Insight.MIM, which performs automatic behavioral segmentation of clients mainly from the broadly understood e-business and banking industry.

How does it work?

Insight.MIM performs fully automated behavioral segmentation of your clients. Profiling customer behavior based on their actual behavior, it provides an in-depth analysis of customer groups. This allows you to identify the current and future needs and interests of your customers. Thanks to the ML algorithm, we show how the segments change over time. Additionally, as part of the service, we recommend a set of products for each customer and define the segment of each new online user using our API.

What are the benefits of Insight.MIM?

personalized communication with the customer (including profiling on mail merge)
adapting the offer and quality of the presented content to the interests of customers
new quality in customer acquisition and retention of the past clients
accurate forecasting process
optimization of advertising campaigns and ongoing correction of the business strategy

What are the competitive advantages of Insight.MIM?

(key advantage) innovation, i.e. the system automatically calculates the behavioral segmentation and dynamically makes it available in the form of an online service
extremely easy to implement
identifies segments objectively on a mass scale
assesses the relevance of segments, e.g. discover new segments that experts missed
focuses on internal data and is, therefore, better able to match content than systems that use mostly external data (see The New York Times Readerscope).

Artificial intelligence will be present in your company. Even if you don’t believe it yet. It’s just a matter of time. Now you just need to make sure that it is with you earlier than with your competition.

Get in touch

If you want to learn more how MIM Solutions can help develop AI in your company, please contact us.

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I consent to the processing of my personal data in accordance with the Personal Data Protection Act in connection with sending an inquiry via the above contact form. Providing data is voluntary, but necessary for processing and answering the inquiry. I have been informed that I have the right to access my data, the possibility of correcting it, and requesting the cessation of its processing. The data administrator is MIM Solutions, ul. Świeradowska 47, 02-662 Warsaw, KRS: 0000581404, NIP: PL5213710082.

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Who are we?

MIM Solutions is a company originated in University of Warsaw (UW) Algorithms Group, directed by prof. Piotr Sankowski. The company gathered experts interested in solving practical algorithmic problems efficiently, which finally evolved towards machine learning. Although the MIM Solutions is a company which is not a part of UW, these two entities are still in tight cooperation.

Why choose us?

MIM Solutions specializes in hard tasks. We are proficient in providing effective solutions, especially when standard methods have failed. However, for the most common problems we specialize in, we offer a set of generic services ready to deploy on any environment in no time.

MIM Solutions is a company registered in the National Court Register kept by the District Court for the Capital City of Warsaw, XIII Commercial Division of the National Court Register. KRS: 0000581404, NIP: PL5213710082.

What is behavioral segmentation?

A typical application of behavioral segmentation is the personalization of the marketing message by online stores. For example, a grocery store can prepare a different newsletter for a partygoer, another for a housewife and another for a person buying organic products. For this purpose, the store has to solve two problems – identify the types (segments) of users and assign each user to a given segment. Until now, this type of segmentation was created with a very large participation of experts and required a lot of human work.

Thanks to our system, companies will get a tool that extracts user segments automatically on a mass scale, without human intervention. It is an absolutely innovative way that saves the company’s time and money, and above all, gives an in-depth knowledge of the actual customer behavior.

Thanks to the information provided by our system, a company is able to significantly improve the methods of communication with the client and improve the quality of content and offer presentation.

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