Determining the current and future needs and interests of Showroom.pl and Showroom.de customers based on their behavior.
SHOWROOM – part of Copenhagen-based Miinto Group – is the largest Polish online store where you can find clothes and accessories from European boutiques. Over 100 specialists and fashion enthusiasts work in the Warsaw headquarters of SHOWROOM. While local teams are responsible for marketing,
customer service and communicating with partners of SHOWROOM, global teams create technological and operational solutions for the entire Miinto Group – a leading online fashion platform in Europe and one of Scandinavia’s fastestgrowing e-commerce businesses.
MIM Solutions prepared a large-scale personalization of the Showroom.pl website. In particular, it included:
+ 10% GMV in newsletters
+ 9% CTR on the website
+ 3% from CR on the website
+ maximum score in Facebook Ads